About us | Buona

About us

We are an all-Italian company focused on the well-being of children from their earliest days.

Who is Buona

Who is Buona

Buona is about promising love for families, and deeply devoted to the wellbeing of mothers and children. We are guided by passion and the constant commitment to improving ourselves, to always be ahead of mothers’ and their babies’ needs. Buona is our daily commitment to making the life of families happier and healthier, because when families are happy, everything is more “Buona”.

What we do

What we do

We are an all-Italian company that develops and produces infant formulas, food supplements and medical devices. We are committed to supporting the growth of the little ones and ensuring their wellbeing with excellent products, based on solid scientific evidence.

How we do it

How we do it

We only use carefully selected raw materials, treated with the utmost care, we subject each production batch to strict microbiological tests and we devote special care to the taste and formula of our products. Safety and quality are our guiding principles to ensure and promote the wellbeing of the little ones.

Buona in figures

Behind each number is a history of commitment, passion and constant growth.


EU and non-EU countries




Doctors reached


R&D projects


Clinical studies




Buona is a good choice for your child.

Buona’s mission is to offer love to every mother, because only if mothers are loved can they love their babies

Discover our Manifesto

What does Buona do

We design, develop and market products for children’s wellbeing

Research and developmentProduction and raw materialsLogisticsSalesDistributionEnd customer

For over 20 years we have been supporting families

Ours is a story of shared passion and high quality products born of the combination of scientific research and a deeply-rooted family tradition.

Discover our history

Buona for sustainability

Love, science and the common good, our identifying guiding principles that have been our beacon since the onset, are now applied in our charter. Being sustainable is a normal consequence of the way we operate.

Find out more