For over 20 years we have been supporting families with love and dedication
1999
Buona is born
Steve Jones is founded by Stefano Cioni and, with the Buona brand, the company enters the food supplement business.
2009
The new graphic design of Buona is created and the company focuses on children’s supplements, providing scientific information for paediatricians.
2011
The second generation of the Cioni family, Stefano’s daughter and son, joined the company: Diletta and Edoardo. They inject new life into the company, which embarks on a major corporate restructuring and development process.
2012
The internationalisation process begins and Buona reaches, in chronological order, Albania, Vietnam and Spain, where a new Branch is set up, and in South America, where a Representative Office for South America is opened.
2017
BBmilk is born
This marks Buona's entry into the world of infant formula with the launch of the organic brand BBmilk.
2018
The R&D department starts collaborating with prestigious Italian universities (Perugia, Campus Biomedico Rome, Florence).
2022
Buona is included in the list of Italian companies driving the recovery, based on the average annual growth achieved in the three-year period 2018-2022.
2023
Steve Jones evolves into Buona Spa Benefit Company. In the same year, the company embarks on a rebranding and strategic positioning journey.
1999
2009
2011
2012
2017
2018
2022
2023
What does Buona do
We design, develop and market products for children’s wellbeing
Love, science and the common good, our identifying guiding principles that have been our beacon since the onset, are now applied
in our charter. Being sustainable is a normal consequence
of the way we operate.
