For over 20 years we have been supporting families with love and dedication
1999
Buona is born
Steve Jones is founded by Stefano Cioni and, with the Buona brand, the company enters the food supplement business.
2009
Focus on children’s supplementation, providing pediatricians with scientific information.
2011
The second generation of the Cioni family, Stefano’s children, Diletta and Edoardo, joins the company. Their arrival gives the company new momentum, initiating a major process of organisational development and growth.
2017
BBmilk is born
BBmilk, the infant formula brand, is launched.
2018
The R&D department starts collaborating with prestigious Italian universities.
2022
Buona is included in the list of Italian companies driving the recovery, based on the average annual growth achieved in the three-year period 2018-2022.
2023
Steve Jones evolves into Buona Spa Benefit Company. In the same year, the company embarks on a rebranding and strategic positioning journey.
2025
Launch of the D-Topic diaper range.
1999
2009
2011
2017
2018
2022
2023
2025
What does Buona do
We design, develop and market products for children’s wellbeing
Love, science and the common good, our identifying guiding principles that have been our beacon since the onset, are now applied
in our charter. Being sustainable is a normal consequence
of the way we operate.
