Every day, we work indefatigably to nurture knowledge, enhance every person’s contribution and guarantee the excellence of our products.
Research is the beating heart of our activity. We constantly strive to innovate and refine our products to ensure advanced, state-of-the-art solutions. Our mission is to provide safe and effective products that meet the needs of families and promote a healthy and sustainable lifestyle.
We have chosen only Italian suppliers who use only Italian ingredients and advanced technology to guarantee the highest quality and safety. We are proud to be able to guarantee a completely Italian and organic milk supply chain. We are convinced that we can only offer families healthy, safe and nutritious products through constant attention to the quality of raw materials.
Our logistics currently process an average of 100 orders per day which corresponds to approximately 30 pallets of goods sent with an average of 20,000 items (from more than 50 products) to be managed according to the rules imposed by regulations (separate areas for medical devices and organic products, guarantee of traceability of all products, etc.).
The true 'core business' of Buona. Medical-scientific information is part of our DNA, is inherent in our philosophy and is the basis of our business. In Italy, we have a qualified network of sales representatives (+50), who keep more than 12,000 outpatient and hospital paediatricians up-to-date, across the entire nation.
Our distribution channels are pharmacies, OTC pharmacies and healthcare or specialised shops. Abroad, we work according to two business models: through direct presence with our own branch or through distributors.
For us, customer satisfaction is a core value that guides all our decisions and activities. We are constantly striving to create safe, high-quality products with a high rate of innovation that meet our customers' needs and expectations. We also offer customised assistance and support for each individual customer on a daily basis.
The quality guarantee of Buona products has always been at the centre of our attention. The products are distinguished by careful selection and processing of the raw materials, by strict microbiological inspections on all production batches, by the attention paid to the taste and to the formulas that, when possible, concern baby food that is suitable for ages 0-3.
As a testament to our commitment to ensuring the highest quality, safety, and sustainability of our products, we have obtained several internationally recognized certifications
Regulates the requirements of a company’s quality management system to ensure the products and services that fulfil the customer’s requirements. It also develops standards that promote an international trade
Defines the standards that guarantee agri-food safety “from field to table” based on fundamental elements that are recognised internationally by all operators in the sector.
Granted by competent authorities for organic products that fulfil strict conditions for their production, processing, transport and storage
It certifies baby food produced in Italy with Italian ingredients. Its aim is to value and promote proper nutrition and the adoption of the Mediterranean diet in the first 1000 days of a child’s life
Buona’s mission is to offer love to every mother, because only if mothers are loved can they love their babies.
Discover our Manifesto
Ours is a story of shared passion and high quality products born of the combination of scientific research and a deeply-rooted family tradition.
Discover our historyLove, science and the common good: the guiding principles that have been shaping our identity since our foundation, are applied today in our articles of association. Being sustainable is a normal consequence of the way we work.
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