Buona is a different kind of project. It has always been, right from its name. So simple and also so challenging. A kind of binding promise that guides the unfolding of every day. A name that does not only wish to evoke quality. But values too. And not the usual corporate values, those listed in every company mission. But the most important values, those related to human action and interaction. Because people have always been the focal point of our work.

BUONA IS A PROJECT BASED ON PEOPLE, MADE FOR PEOPLE.

Those so little deserve the best. Those so important that the future lies in their hands. Babies. And these are the human values that we wish to try to communicate and share as from today. Doing it differently and with the most humane and personal language that exists. Emotions. Images, words and music to present the connective and emotional material of our project. Let’s start from the very beginning, from the spark that lights up every single action. Let’s begin with DESIRE.